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Brave New World: Consumers and their Data in the New Digital Landscape – Pharma Roundtable

In this session, attendees heard about how Health 2.0 tools and services are creating new ways for pharma companies to gather data from, interact with, and understand how consumers are interacting with their products in the market.

Speakers : Craig DeLarge, Larry Brooks
Companies : Boehringer Ingelheim Pharmaceuticals, Merck